Unveils Next Generation of out of home digital advertising engagement | Locad
Out of Home media is yet
set to experience another huge milestone in its strategy.
This Out of Home media
firm is introducing a milestone in its wider digital strategy! oOh!’s cutting
edge EXCITE retail screens will be seen providing engagement and networked
national reach that shall give advertisers opportunities to interact with consumers,
much differently and avidly, than ever before!
The wide range of
technologies amalgamated within each of oOh!’s EXCITE channel panels
include:
·
·
Multi-touch
screens
·
Kinect
2.0 gesture control;
·
Voice
recognition technology;
·
High
definition web-cams;
·
Wi-Fi;
·
Audio
·
Networking incentives.
Being the primary user
of this new concept, digital advertising will have access to all these
technologies across a network that links advertisers and consumers through the
integration of the creative with online, mobile and social channels. Thanks to
oOh!
oOh! CEO Brendon Cook
narrated that oOh!’s EXCITE panels move further beyond converting traditional
inventory to digital signs
Digital technology has changed
forever how we will and prefer to write, talk, and convey our thoughts. Today’s
announcement is a pivotal step in oOh!’s digital strategy and will hope to
accelerate the change that digital technology is bringing to the Out Of Home
industry, Mr.Cook was conveying.
“Our proprietary content
management system creates a partnership of technology and content that provides
advertisers with new capabilities to connect with consumers and achieve
nationally-networked, mass-audience reach.
“The opportunities of
how this can be used are limited only by the imagination,” Mr Cook gladly
confirmed. oOh! is initially setting out 50 new panels in centers across
Australia with the first advertisers to utilize the capabilities being Village
Roadshow for its new release, Pan.
These EXCITE screens are
strategically placed in high traffic spots - giving a wide base for
interactivity and viewing by crowds, plus a long viewing time - such as the
food courts in Australia’s top shopping center.
“We’ve spent more than
$1 million in the development of the EXCITE panels which take the Out of Home
industry to an entirely new level and set the benchmark for consumer
engagement,” Mr Cropper declared.
“We know that the offer
of interactivity is appealing to consumers, from our experience with 33,000
consumers joining a touch to play game on the screens during a two-week
campaign.
“We’ve packed in all the
latest technologies we could to equip brands and their advertising agencies
with the opportunity to be creative and develop interactive campaigns with both
cut through and reach.
“The world leading
capabilities can be grouped into three main campaign themes: Fun, Fame,
Fortune.
“Fun includes gaming,
via gesture control, voice recognition and recording, Fame includes the webcam
for photography and Fortune is for competitions that utilize the touchscreen
that is linked to a sophisticated computerized back-end.
The online
functionality enables all campaigns to go viral via uploads and downloads,” Mr
Cropper added and conveyed.
To know more about digital advertising engagement -
To know more about digital advertising engagement -
Digital ooh advertising agency in delhi |
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